🔗 Share this article A Special Release Pikachu Promo Seeks to Be Super Effective On Speculators Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. The Pokémon Company and London's Natural History Museum are opening a temporary store stocked with exclusive items. Enthusiasts will find products like stationery, plushes, and artwork that are inspired by the institution's theme. For collectors, though, is a specially made Pikachu card, offered as a gift with purchase at the pop-up. This shop is scheduled both the physical location and online from January 26 to April 19. The Book That Inspires the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome filled with stunning illustrations that show Pokémon in their wild environments. The concept is what an in-world scientist might publish once trainers submit their data, alternatively a naturalist's journal might have created if the famous islands were populated by Pidgeys rather than birds. A key appeal lies in the book's serious treatment, presenting Pokémon as a legitimate scientific inquiry. Writer Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in animal behavior and ecology. What Makes This Special Card Different It is common to issue to release promos celebrating big events or crossover partnerships. Many such collector items typically highlight the iconic mouse Pokémon who serves as the franchise mascot. The factor setting this new museum card is its unusually large size. While precise specs were not publicly disclosed, availability will certainly be strictly limited, and fans able to get only a single card per purchase. Curbing Reseller Activity According to an official announcement, a portion of the pop-up items may also be available outside the museum walls. However, a wider release is slated for specific stores within the United Kingdom. Importantly, fans will not be able to acquire the card through the official web shop. While reseller interest is inevitable, it appears they will have trouble hoarding mass quantities on this occasion. If you're feeling left out, consider an alternative like Pokémon Fossil exhibit headed to Chicago in the coming months. "All profits of sales made in the museum store and from its web shop, including Pokémon products, support the Natural History Museum’s charitable mission. That encompasses the research of hundreds of researchers dedicated to scientific inquiry to discover solutions to the planetary emergency," the statement notes.